Rua Bioscience

Rua Bioscience is a pioneering medicinal cannabis company in New Zealand, deeply rooted in social enterprise, particularly within the Māori community of Te Tairāwhiti. The company was born from a desire to stimulate sustainable economic growth in the East Cape, focusing on innovation and community well-being.

Our work with Rua Bioscience through LemonadeStandMarketing.com.au has played a crucial role in their success. We have effectively grown their patient list by over 3,000 in less than six months using lead generation ads that cleverly avoid direct mentions of cannabis. This approach highlights our ability to navigate complex regulatory environments and execute creative advertising strategies that deliver significant results.

Rua Bioscience combines scientific innovation with a commitment to social impact. Their advanced plant discovery and breeding program aims to produce unique cannabis strains for global markets. With state-of-the-art facilities in Ruatorea and Gisborne, Rua has established itself as a leader in the medicinal cannabis industry, supported by international partnerships, including with Nimbus Health in Germany and Motagon in Europe.

From its origins as a local initiative by the Hikurangi Takiwa Trust to becoming the first Māori-founded company listed on the New Zealand Stock Exchange, Rua’s journey is a testament to the power of combining ancestral wisdom with modern innovation. Their commitment to community, sustainability, and high ethical standards is evident in every aspect of their business.

Our collaboration with Rua Bioscience is a clear example of how strategic marketing can drive remarkable growth in regulated industries, demonstrating our capability to achieve impressive results while adhering to stringent advertising guidelines.